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when mobile came in india




 While mobile phone technology existed globally before, the arrival of mobiles in India marked a significant turning point in the country's communication landscape. The year 1995 holds the official mark, but the story unfolds in two key acts:

Act 1: The First Ring (1994-1995):

On August 22nd, 1994, Delhi witnessed the historic moment – India's first commercial mobile service launched under the "Mobile Service" brand. However, affordability was a major hurdle. Phones cost a staggering Rs. 45,000, and calls were priced at Rs. 17 per minute, putting them out of reach for most citizens. Despite limited adoption, this initial phase laid the groundwork for future growth.

Act 2: The Boom Begins (1995 onwards):

The real turning point came in July 1995 with the entry of private players like Modi Telstra's MobileNet service. This non-commercial launch marked the first mobile call made in India by then Chief Minister of West Bengal, Jyoti Basu. Soon after, private companies like Essar and Airtel entered the scene, sparking fierce competition. This led to a dramatic drop in prices, making mobile phones more accessible to the middle class.

However, the journey wasn't without its challenges. Network coverage was patchy, call drops were frequent, and tariffs remained relatively high. Despite these hurdles, the mobile revolution gained momentum, driven by factors like the liberalization of the economy, rising disposable incomes, and the introduction of prepaid services.

By the early 2000s, the mobile landscape had drastically transformed. Feature phones like Nokia 3310 became ubiquitous, and SMS texting emerged as a popular communication tool. The arrival of affordable data plans in the late 2000s further fueled the boom, paving the way for smartphones and the internet revolution we witness today.

Therefore, understanding the arrival of mobiles in India goes beyond a specific date. It's a story of gradual evolution, marked by key milestones, fierce competition, and continuous adaptation to changing technology and consumer needs. The journey from those first, exorbitant calls to the omnipresent smartphones in our pockets today is a testament to the transformative power of mobile technology in India.

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